Success in leveraging relationships with your best customers can help significantly boost your revenue results. at Acquirelists Database Services, we specialize in data scrubbing, mailing list cleanup and de-duplication also known as data de-duping or simply de-duping.
One of the most over looked source of profitable revenue growth is company's existing customer base. Many businesses are very focused on prospecting and have well-defined plans to acquire new customers. While this is very important, it is equally important to have a strong plan in place to retain and grow your existing customers, unfortunately very few companies have a comprehensive current customer growth strategy that is communicated, monitored, and enthusiastically embraced by the entire organization.
Appending is a solution which in concentrated on working with your existing in-house database and appending or adding the missing information which means business or new sales.
You have a large customer database containing names & postal addresses of your customers…but are missing email addresses. This service will match your file with a permission-based email database, and provide you the email addresses of your customer.
You have a list of email addresses compiled from online website registrations, but don’t have full name & postal information. Your subscriber file is matched with a permission-based email database, and the name & mailing address of the subscriber is added to your file.
Like many marketers, you have a robust email database, but lose around 30% of your email addresses per year because of bouncing emails. By using Email Update Service, your invalid email addresses are updated with a new deliverable email address for the same customer.
During any Email Append project, your matched customer records can be appended with demographic & lifestyle information. This information can be used to build a profile of your online customers; which can then be used to select look-alike prospects from permission-based acquisition email lists.
You may have heard of the 80/20 rule - 80% of your profits come from 20% of your clients, the Pareto principle. So you need a way to get more of these ideal clients. And the best way to do that is by selecting the top 20% clients and finding out what they all share in common (Industry, Employee Size, Position, Sales etc.).